/ˈdisəplən/ — pronounced discipline — is a veteran-owned premium behavioral identity brand that uses apparel to express the psychology of discipline.

The Psychology Behind the Brand
In behavioral science, identity and behavior have a reciprocal relationship. Repeated actions can shape and reinforce how individuals see themselves, while their sense of identity influences the choices and behaviors they keep practicing.

This relationship is central to /ˈdisəplən/: discipline is not simply something we practice, but something we become through repeated choices and consistent action.

Built by a practitioner of the standard.
I didn’t build /ˈdisəplən/ to follow fashion trends or chase seasonal marketing messaging. I built it because navigating a high-stakes life demands structure. This apparel was designed, tested, and iterated while balancing professional careers as an:

— Award-Winning Full Professor & Scholar (18 years)
— Research in Psychology and National/Homeland Security (14 years)
— U.S. Air Force Combat Veteran (13 years)
— Business Owner/Entrepreneur (11 years)
— Clinical Neuropsychometrician & Mental Health Consultant (6.5 years)
— Forensic Neuropsychopathology Expert (6.5 years)
— 2x International Bestselling Author

The Academic Blueprint
7 Degrees. 2 Doctorates. 1 Standard.
Dr. Chouraeshkenazi lives the structure she builds. She holds a PhD, PsyD, MSCP, MA, MSCJ, BA, and AAS, and is currently studying for her Juris Doctor (EJD) in Health Law.

The Standard Collection: Features behavioral identity statements with /ˈdisəplən/ on the front and defined behaviors on the back.
The Uniform Collection: Minimalist, understated pieces engineered for daily consistency and weight.
The Accessories: Essentials like minimal Cap and Beanie collections to complete the uniform.

Step into the uniform.

Explore the Collections → here.
Explore Discipline in the Wild → here.